Businesses and businesses are harnessing the power of social media and using them for incredible results. It's time to put your strategies into practice based on the marketing trends that will drive social media in 2018. The realm of marketing is changing with technology at a very fast pace, which is why it is important for media and understanding and analyze trends that will move the digital market.
It's always a good idea to improve your strategies online based on past digital campaigns and experiences, but if you do not look for trends that may come in the future, your actions and results may be behind you!
To help you, we list some digital trends that should receive more attention in 2018!
Increased stories and live videos on Instagram
Even though the concept of live stories is more prevalent with the generation of technology, most users are more active on Instagram than other social media channels. Although Snapchat has started the concept of stories, Instagram is ahead in the game thanks to the nature of its platform. With influencers, celebrities, companies and brands who want to maximize their traffic and exposure, most profiles are open to the public and therefore are more likely to be followed by strangers.
With live stories, people, businesses and businesses have the opportunity to engage with their audience in real time. The concept of stories works on the basis of curiosity and scarcity. Live videos produce a sense of curiosity to know what someone does in real time; while the idea of never having a chance to see it again after 24 hours makes it tempting to consume!
More than half of the 500 million active daily users of Instagram are in Stories which has reached 300 million active users, Instagram has 800 million active users per month and 500 million per day, this means that many more people will be able to generate and consume stories in 2018.
Some of these trends may not materialize and their success will be heavily influenced by new technologies, platform evolutions and improvements. However, it is likely that many of these predictions will occur in large percentages during the new year.
Marketing will likely become more analytical and broader, moving into new platforms, situations, and milieus, but will continue to focus heavily on organic search, AI enhancement, and influencer-driven digital campaigns with videos and stories alive
Posted on July 19, 2018 at 01:28 PM